1. What are the specific objectives we need to achieve? 2. What are 3 words that should come to mind when the audience sees the (logo/brochure/ad/website)? 3. What action do we want the audience to take after seeing the (logo/brochure/ad/website)? 4. How does this project fit into the (organization/company/group)’s big picture marketing/communication business goals? 5. Does this project need to match any of your existing packaging or graphic systems such as web sites, marketing collateral, stationery? 6. Who is your target market? 7. What specifically...