It gets more and more difficult to create original logos. No matter how clever your idea, the chances are someone has come up with something very similar. Why is that? Here is a compilation of similar logos, showing them side-by-side so you can see what graphic designers face today. Sumpter & Gonzalez LLP and Stylegala   National Film Board (recently updated) and Virtual Global Taskforce   Carrier and Ford   Ubuntu and Human Rights First Star Sports and maltastar.com     Sun Microsystems and Columbia Sportswear If you need help in the areas...

By Bill Gardner, logolounge.com When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends. For example, some directions in design are driven by certain tools. Illustrator’s Swirl...

You don't have to actually answer the questions. Just read straight through, and you'll get my point. 1. Name the five wealthiest people in the world. 2. Name the last five World Cup trophy winners. 3. Name the last five winners of the Miss Universe. 4. Name ten people who have won the Nobel or Pulitzer Prize. 5. Name the last half dozen Academy Award winner for best actor and actress. 6. Name the last decade's worth of World Series winners. The point is, none of us...

Definition: vector graphics is the use of geometrical primitives such as points, lines, curves, and shapes or polygon(s), which are all based on mathematical equations, to represent images in computer graphics. Vector graphics formats are complementary to raster graphics, which is the representation of images as an array of pixels, as it is typically used for the representation of photographic images. There are instances when working with vector tools and formats is the best practice, and instances when working with raster...

Taschen has teamed up with Pentawards to produce the most comprehensive publication on package design available. Anyone working in retail, household products, foods, fragrances or related industries knows that - whatever its intrinsic merits - a product is only as good as its packaging. Featuring over 250 projects in more than 40 categories from around the world, Package Design Book offers the broadest possible perspective on the current evolution of package design and how it influences consumer behaviour. Featuring the world's best packaging...

Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.[1] In many countries it is fully integrated into government, business, institutional, industrial, and personal use. Package labelling (en-GB) or labeling (en-US) is any...

We've learned over the years that  there are certain things to look for when developing a logo. The primary considerations in the creation of a trademark, symbol or icon are always the same; Immediate identification, as well as the visual definition of what a company or product is or how it works, are the objectives. Developing a successful symbol requires meeting many different criteria. Listed below is a checklist of ten criteria that must be considered in the creation of a...

How do you get the design you want? The perfect design you envision in your head? The design brief is the answer. Whether you are a designer or a client, an effective design brief is the single most critical factor in ensuring that a project is successful. This article will tell you how to write an effective design brief that will be both beneficial to the client and the designer. This article will be based from the client’s perspective. What Is A...

 What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so… An effective logo is (in no particular order): Simple Memorable Timeless Versatile Appropriate 1. Simple A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn. While in college in the mid-70’s an instructor introduced me to the K.I.S.S. Principle of...

Packaging and package labeling have several objectives Physical protection - The objects enclosed in the package may require protection from, among other things, mechanical shock, vibration, electrostatic discharge, compression, temperature, etc. Barrier protection - A barrier from oxygen, water vapor, dust, etc., is often required. Permeation is a critical factor in design. Some packages contain desiccants or Oxygen absorbers to help extend shelf life. Modified atmospheres  or controlled atmospheres are also maintained in some food packages. Keeping the contents clean, fresh, sterile and...