How do you get the design you want? The perfect design you envision in your head? The design brief is the answer. Whether you are a designer or a client, an effective design brief is the single most critical factor in ensuring that a project is successful. This article will tell you how to write an effective design brief that will be both beneficial to the client and the designer. This article will be based from the client’s perspective. What Is A...

 What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so… An effective logo is (in no particular order): Simple Memorable Timeless Versatile Appropriate 1. Simple A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn. While in college in the mid-70’s an instructor introduced me to the K.I.S.S. Principle of...

  Logo Orange & Logo Lounge, as always, post about the latest logo design trends each year and they have just released the 2009 predictions. I would love to hear your thoughts on the predicted trends. Do these identity / branding trends effect you or your process? Do you agree with these suggestions? Have you noticed any other trends? Psychedelic Pop Backgrounds Origami Tactile Arabesque Classic Modernism Pictograms 80’s Geometry Typographic Logos Street Art Puzzle Patterns Please add to the discussion below and don’t forget to subscribe! If you need help in the areas...

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