By Bill Gardner, logolounge.com When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends. For example, some directions in design are driven by certain tools. Illustrator’s Swirl...

We've learned over the years that  there are certain things to look for when developing a logo. The primary considerations in the creation of a trademark, symbol or icon are always the same; Immediate identification, as well as the visual definition of what a company or product is or how it works, are the objectives. Developing a successful symbol requires meeting many different criteria. Listed below is a checklist of ten criteria that must be considered in the creation of a...

 What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so… An effective logo is (in no particular order): Simple Memorable Timeless Versatile Appropriate 1. Simple A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn. While in college in the mid-70’s an instructor introduced me to the K.I.S.S. Principle of...

  Logo Orange & Logo Lounge, as always, post about the latest logo design trends each year and they have just released the 2009 predictions. I would love to hear your thoughts on the predicted trends. Do these identity / branding trends effect you or your process? Do you agree with these suggestions? Have you noticed any other trends? Psychedelic Pop Backgrounds Origami Tactile Arabesque Classic Modernism Pictograms 80’s Geometry Typographic Logos Street Art Puzzle Patterns Please add to the discussion below and don’t forget to subscribe! If you need help in the areas...