Taschen has teamed up with Pentawards to produce the most comprehensive publication on package design available. Anyone working in retail, household products, foods, fragrances or related industries knows that - whatever its intrinsic merits - a product is only as good as its packaging. Featuring over 250 projects in more than 40 categories from around the world, Package Design Book offers the broadest possible perspective on the current evolution of package design and how it influences consumer behaviour. Featuring the world's best packaging...

How do you get the design you want? The perfect design you envision in your head? The design brief is the answer. Whether you are a designer or a client, an effective design brief is the single most critical factor in ensuring that a project is successful. This article will tell you how to write an effective design brief that will be both beneficial to the client and the designer. This article will be based from the client’s perspective. What Is A...