Amazon is one of the largest online shopping websites in the world. With a net revenue of Amazon.com’s e-commerce and service sales from 2004 to 2018, In the last reported year, the multinational e-commerce company’s net revenue was 232.88 billion U.S. dollars, up from 177.86 billion US dollars in 2017. Amazon was founded in 1995 by Jeff Bezos and is based out of Seattle, Washington. (Statistica, 2019)
The site is widely known for its wide selection of books, although the site has expanded to sell electronics, music, furniture, and apparel. users can sell items using Amazon’s online marketplace system. Top sellers can earn millions of dollars every year.Having a great product title, informative product description and competitive prices are a few of the things you’ll need to consider if you are planning to sell online. But, product photography is the most important factor since the buyers look first at the images. Put yourself in the buyer’s shoes and consider your main listing photo as curb appeal for a house. No matter how nice the inside is, if the outside isn’t appealing the buyers won’t want to take a look inside. You have to bear in mind that an attractive street view can help sell your home and increase your property values. For your product photographs, something very similar applies. On the off chance that you will not be able to catch the attention of a client in the gallery promptly, it will be terribly difficult to get them to click your advertisement on your posting for more subtleties.
So many factors make up an effective listing and amazing product photography should be on the top of your list. Since a limit of 6 pictures is allowed for each listing, it is basic that you exploit each for best results. So if you’re hoping to upgrade your Amazon product photography game, it’s useful to realize what’s going into a listing with incredible product photography and see examples from the top-selling Amazon sellers.
Amazon Product Photography Case Studies
Product #1: Sensadream Weighted Blanket
What they did well:
- Included an infographic that explained everything you need to know about the product’s features
- Included text on photo explaining a feature or benefit of the product
- Showed various views of the product in a complete set
- Showed product packaging
- Included persons to show how comfortable the product is
- Used both white and lifestyle background
What could be improved:
- Instructions that Show the steps in removing and washing the product.
Product #2: Schandal Chef Knife
What they did well:
- Include a human using the product and lifestyle imagery of the product in a kitchen
- Showed pictures of the product packaging
- Included text on photo explaining a feature or benefit of the product
- Included lifestyle images and lifestyle background
What could be improved:
- Include a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of everything that is included with the knife
- Include pictures with dimensions showing different sizes available
Product #3: Ozziko Stroller Organizer
What they did well:
- Explained everything you need to know about the product’s features by including infographic
- Included persons using the product and lifestyle imagery of the product in different places
- Added text to state the product’s benefits
- Included product sizes and dimensions
What could be improved:
- Differentiate features and benefits against its competitors by adding a comparison chart
Product #4: Slack Widow
What they did well:
- Showed a product lifetime warranty that guarantees every user
- Included product packaging
- Showed all things included in a box
- Included both lifestyle and white background photography
- An included person in the lifestyle picture showing up the product works in action
- Included text to explain product benefits and dimension
What could be improved:
- Include a comparison chart to differentiate Slack Widow from a competitor’s product
Product #5: Picnicking Mesh Food Cover Set
What they did well:
- Included comparison chart to showcase product’s benefits and features from other brands
- Showed steps in setting up the product by using a hand model
- Added text to state product features
- Showed different sizes and dimension available
- Included pictures of the product in use
- Showed product packaging
What could be improved:
- Add an image of a person using the product
Product #6: Helio Hub LED Solar Motion Light
What they did well:
- Showed multiple infographics of all the features and benefits
- Included multiple product photos from different angles on white and lifestyle pictures
- Showed product packaging
- Included pictures of people using the product in different places and events
What could be improved:
- Add product warranty
- Include steps in setting up the product
- Include a comparison chart to differentiate LED Solar Motion Light from other brands a comparison chart to differentiate Slack Widow from a competitor’s product
Product #7: Alpha Grillers Garlic Press & Peeler Set
What they did well:
- Showed multiple infographics of all the features and benefits
- Included multiple product photos from different angles on white and lifestyle pictures
- Added text to explain product benefits and features
- Used both white and lifestyle background
- An included person using the product in a kitchen setting
- Showed product sizes and dimensions
What could be improved:
- Add product warranty
- Include a comparison chart to highlight and differentiate product features and benefits
Product #8: Fresh Innovations Blackheads Remover
What they did well:
- Included lots of lifestyle imagery with people smiling
- Included text on every photo explaining a feature or benefit of the product
- Included people using the product
- Showed product packaging
- Included everything that comes in the box
What could be improved:
- Show a comparison chart between your product and other products
- Include an image with a guarantee or warranty
Product #9: Picnicking Wood Cheeseboard
What they did well:
- Showed pictures of the product in use
- Showed comparison charts to showcase product features
- Included product sizes and dimensions
- Included lifestyle imagery of people using the product in a certain event
- Included text to highlight product features and benefit
What could be improved:
- Add testimonials to assure its durabilityart to highlight and differentiate product features and benefits
Product #10: Party Royale Rose Gold Confetti Balloon
What they did well:
- Included lifestyle imagery of people using the product in a certain event
- Showed product of different designs
- Included text to highlight features
- Included both white and lifestyle background
What could be improved:
- There are a bunch of promo discounts available. Create an image that highlights the promotional discounts better
- Since there are lots of balloons being sold, add more highlights that your product unique from others
- Include a comparison chart to differentiate product qualities from others
Product #11: Baby Art Baby Closet Dividers Set
What they did well:
- Showed a comparison chart that differentiates the product from other brands
- Included product packaging
- Showed lifestyle imagery of a mother and a baby
- Showed baby closet dividers’ hole measurement
- Added pictures of the product when in use
What could be improved:
- Instead of using a white background only, add bedroom background clearly to see how it looks
Product #12: ME2 Premium Gaming and Business Backpack
What they did well:
- Explained everything you need to know about the product’s features by including infographic
- Included persons using the product and lifestyle imagery of the product in different places
- Added text to state the product’s benefits
- Showed how versatile the bag is. You can charge your mobile phones and also it has a combination lock that allows you to put your valuable things like laptop, wallet and other electronics without worrying that someone will open your bag without your permission
What could be improved:
- Present a comparison chart between your commuter backpack and other commuter backpacks
- Include an image with a guarantee or warranty
- Add more lifestyle imagery of a person using the product in different views/angles
Conclusion
Do you need to make some changes to your listing now? Is it accurate to say you are motivated to employ an expert product photographer to obtain similar deals results to the previous deals?
There is no high-converting Amazon product photography without any forethought. Indeed, even after you reproduce a similar look like the above models, you will, in any case, need to optimize your images at all times. Your listing can generally be changed and improved after some time and this incorporates your product photographs. A/B testing your images is the best way to ensure you get as many Amazon sales as possible at 100%. The top Amazon Sellers always do their utmost to get as much revenue out of their listings so should you. Is it safe to say that you are prepared to enlist an expert Amazon product photographer for your listings? Assuming this is the case, don’t hesitate to explore on the Creativeblox our top-of-the-line, fully screened specialists. They are continually hoping to help improve Amazon Sellers records and represent considerable authority in Amazon’s product photography, so you can be guaranteed that they will give you precisely what you’re searching for.
Do you have any Amazon product photography tips, tricks, guidance or instances? We’d love to hear them! Comment your thoughts in the comment section below. You can also contact us or email us at [email protected] for further questions.
