As a buyer who would only see products online, would you imagine yourself purchasing a product without being able to find out about any of its features? What if you couldn’t see it? The posting had no content, no photos only a price, and a model number. How likely would you be to buy this item over another that had extraordinary photography and in-depth descriptions?
Nowadays, consumers prefer to watch product videos because they are expecting to learn more from videos than just looking at product images and text. Yes, they will still view images and text, and they too are very important factors in your listing, but product videos also make a major difference in consumers likelihood of purchase.
If you have no idea about the importance of having features video on each of your products on Amazon, then you should read these top reasons:
We can’t deny the fact that customers love video and 1/3 of all online activity is now watching video especially internet speeds have finally reached the point where the large majority of U.S. market can stream videos easily without waiting or worrying about data caps, even on our mobile devices.
A study by BigCommerce recently showed that 30% of consumers want more video from e-commerce sites and Animoto found that 4 times as many shoppers wanted to know about a product from video than to read about it.
Research has found that 25% of consumers lose interest in a product if the web page does not have a video. In the same study, 59% of consumers watch a video more than once before buying an item.
Shoppers retain more information from the video. People who watch a video retain 95% of the message compared to 10% when reading in the text. 77% of consumers have they’ve been convinced to purchase a product or service by watching a video.
Product video drives a 157% increase in organic traffic from search engines, and a 105% increase of time on site. Having a video on the product landing page make it 53% more likely to show up on page 1 of a SERP.
Consumers who have viewed a product video are more likely to buy. Though the accurate rate varies by study, it is obvious to say that purchasers who have viewed a product video are significantly much more to convert. Adobe found online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers. Wyzowl’s study shows that 74% of users who viewed an explainer video subsequently purchased. Aberdeen reports that websites that use video have had a conversion rate of 4.8% compared to 2.9% for non-video.
The data shows that video is a good investment. 72% of businesses that use video believe it has improved the conversion rate of their website, and 64% believe it has directly led to increased sales. 76% of businesses believe video provides good ROI. 52% of marketing professionals worldwide name video as the type of content with the best ROI.
Not only are videos important, yet they should be accurately formatted. Studies have shown that 4 out of 5 shoppers will leave a product page if the video is slow to load. Reports have likewise shown that up to 85% of videos on sites such as Facebook are watched without audio, making it important to create videos that are easy to follow without sound. Almost 66% of consumers prefer product videos under 60 seconds.
If you are an online seller, you must consider these things to gain more consumers. You couldn’t get someone’s attention if you will not put extra effort into your product listing. Images and text are not enough, many listings have only these two but most listings have product videos that contain product features which help to increase traffic and sales. Which one will you choose? A ‘just a listing’ or a ‘great listing’? Your sales depend on the effort you make. As what Paul J. Meyer said, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.”