With the growing trend of adults returning to the nostalgia of their childhood and seeking out relaxing activities such as coloring books, authors and publishers have taken notice. The coloring book turnaround has revolutionized how adults access traditional storytelling and art and offers a new way to engage with stories, characters, and ideas. In the first few months of 2015, they had been in high demand for years, with over 12 million books sold. Today, adult coloring books continue to sell more than they did before 2015, and from 2018 speculated that a significant portion of book sales had shifted from traditional booksellers to Amazon. The growing popularity of the adult coloring book revolution has opened the door for many possibilities for authors and publishers.
Before the advent of the coloring book trend, authors tapped into the power of storytelling to move readers through their stories, pulling emotion from the page. Now, authors and publishers can use the art of coloring to re-envision those same stories, taking readers on a more personal journey of creative engagement.
Authors, who may not consider themselves to be visual artists, can offer coloring books as companion pieces to their works. For instance, the books “Hidden Garden” and “Enchanted Forest” by Johanna Basford sold 1.4 million copies worldwide. It has beautiful black-and-white illustrations of the Scottish countryside’s flora and fauna. We can also take it a step further, offering accompanying tools such as crayons, markers, color pencils, and more. Publishers have taken advantage of this artful approach and have created multiplatform coloring books that span the digital and physical worlds.
These coloring books have also become a valuable marketing tool. With more and more people using their devices to search for the newest material and trends, an interactive coloring book is a perfect way to add an engaging experience to the mix. Publishers can even offer royalty and licensing fees to authors through the sale of their coloring books.
The coloring book trend is far from over. As authors and publishers explore this new and exciting medium of collaboration, We will discover new and exciting ways to engage with readers and maximize their potential revenue. Whether it’s the ability to reach a larger audience or expand the scope of imagination, coloring books offer authors and publishers a unique way to invite creativity, craft powerful stories, and make lasting impressions.
So get your coloring books in front of customers now! Contact us at [email protected] with a brief description of what you need, and we’ll schedule a time to brainstorm some ideas. Let’s work together to make it happen!